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You don’t have to be an American football fan to know that the Big Game is almost here. It’s one of the biggest sports moments of the year, and we’re doing our bit to share the authentic Big Game experience, with the Ad Blitz Pre-Game program.
All those recipes for hot wings, multi-layer dips and things-wrapped-in-bacon that you’ve been searching for? The Ad Blitz Pre-Game channel has them all in one place with videos on party recipes and ideas. We’ve also curated playoff coverage and predictions for the Big Game, so you can sound like an expert. There’s even a video on how to freeze a six-pack in under three minutes, in case you’re stuck with warm drinks at kick-off time.

Ad Blitz Pre-Game is presented by Tide, and features sports content from channels like FOX Sports and Bleacher Report, plus great food suggestions from party-planning experts like Howcast and FoodWishes. The Pre-Game runs through February 2, after that you’ll be able to watch and vote on your favorite game commercials on the same Ad Blitz channel.

Whether you’re really invested in the outcome of the game, or even more excited about all the snacks, we hope you’ll have something to cheer about.

Leena El-Omar, YouTube sports program manager, recently watched “How to Make a Fried Onion Blossom.”

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The world’s attention may currently be concentrated on a certain international sporting event in London, but cricket fanatics’ minds are much closer to the equator as they mentally prepare for the first ever Sri Lanka Premier League (SLPL). This Twenty20 tournament goes from August 10 to August 31, featuring Sri Lankan cricketing icons Mahela Jayawardene, Lasith Malinga and Muttiah Muralitharan, as well as 42 international players like Chris Gayle, Shahid Afridi, Nathan Mccullum and Saeed Ajmal.

And just as we did with the India Premier League, YouTube will be streaming straight from the pitch (with slight delay) on the SLPL’s YouTube Channel. For those far from Sri Lanka in an un-friendly time zone, no worries—just catch up on the highlight videos uploaded after the match conclusion.



We’re always excited to see a new T20 tournament popping up, and we’re even more excited to help bring the action from Colombo and Kandy straight to you, wherever you are.

Manan Singhi, content partnerships manager, recently watched “Lasith Malinga’s Four Wickets in Four Balls.”

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The biggest thing in football right now is happening in Europe, at the UEFA Euro 2012 final. In the U.S., this form of “football” is generally considered to be “soccer.” While the Euro action has certainly been fantastic, American football fans -- the one with quarterbacks and end zones -- take heart! Beginning June 30, USA Football’s Under 19 International Federation of American Football (IFAF) World Championship series will air live on iBN Sports’ YouTube channel at youtube.com/user/ibnsportsnetwork.

The series pits eight countries against each other. In the first round on June 30, France plays Japan. France is rugby-crazy, after their appearance in last year’s World Cup, and Japan’s national sport is sumo wrestling: the players in this game may well demonstrate unique techniques and abilities based on backgrounds in these other very physical sports. The U.S. plays American Samoa that same day, and with many terrific Samoans playing pro football, the quality of football will be high. The other first round matchups are Panama vs. Austria and Canada vs. Sweden.

The winners of the first round play on July 4 (Games 1 and 2); the losers' bracket will be on July 3 (Games 1 and 2). The Gold Medal and Bronze Medal games will both be played on July 7.

YouTube is proud to host many live sports these days. Consider these world championships a warm-up for the high school football to be played across the country this fall. Be sure to subscribe to your favorite YouTube Sports Partner channel and don’t miss a minute of live action either this summer or this fall!

Roland Lange, YouTube Sports Partnerships, recently watched "Soccer training for kids"

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If you’re a skier like me, you may have experienced some highs and lows this winter in your search for epic powder. Though spring has sprung, you can now get more of a downhill fix than ever by checking out The Ski Channel on YouTube.

The folks at The Ski Channel partnered with Epic Planks to create a new series called Germination. The series features some of the best young shredders around the world, doing what they do best on some of the coolest slopes and most creative urban environments. Here’s the first episode, kicking off big from Norway:



There are many more adventures to come on The Ski Channel, and you can subscribe to get the first runs delivered right to your homepage. For even more channels where adrenaline meets snow, head to YouTube Sports to keep winter alive all year round.

Julie Kikla, YouTube Sports content partnership manager, recently watched “Yard Sale skiing ski crash free skiing extreme.”

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Having spent years living in North Carolina, I witnessed first-hand the passion of NASCAR and motorsports fans. So it’s not surprising that auto and motorcycle racing videos are some of the most searched and viewed on YouTube. Now that racing season is in full swing with the first Daytona 500 kicking off just days ago, fans have plenty to discover on YouTube - making it the ideal arena for marketers to capture consumer attention. Here are a few brands making the most of fan interest online.

Like many businesses, RevZilla, an online retailer of motorcycle riding gear, dove into video production with nothing more than a Flip camera and an idea. While they have a showroom in Philadelphia, they were challenged to reach their online customers' need to “look under the hood” of motorcycle gear. So they turned to video to showcase detailed breakdowns of motorcycle gear -- from helmets to gloves and riding jackets, and share their deep product knowledge and how-to content.



Meanwhile GoPro, the makers of HD video cameras and accessories, use racer’s eye view of tracks like the Infineon Raceway captured by CEO Nicholas Woodman to reach fans. By building a library of videos created by the people using their cameras, GoPro was able to provide the ultimate product demo to their audience.



Even racing greats like Richard Petty of The Richard Petty Driving Experience are on YouTube to give customers a behind-the-wheel look at racing 165 mph in a NASCAR race car. The Richard Petty Driving Experience pushed the sales needle by creating a Summer of Speed package they promoted during slow summer months with YouTube video ads.



With millions of auto enthusiasts and racing fans coming to YouTube for entertainment, try out some of these ways to reach people on YouTube. Happy riding!

Baljeet Singh, group product manager on video monetization at Google, recently watched “Team Hot Wheels - The Yellow Driver's World Record Jump

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While America’s feelings were divided on the outcome of the game, there’s one aspect of Super Bowl Sunday that crosses team loyalties and brings us together — the commercials. This year’s commercials had something for everyone, from cute dogs to talking babies to Adriana Lima. After a week of intense competition in the YouTube Ad Blitz contest, the votes are in and you voted M&M’S “Just My Shell” commercial as your favorite ad of the Super Bowl!



Rounding out the top five commercials of the big game are spots from Chrysler Group, Bud Light, Chevy Silverado and Doritos:

2. Chrysler Group “Halftime in America”
3. Bud Light “Rescue Dog”
4. Chevy Silverado “2012”
5. Doritos “Man's Best Friend”

Give me the stats!
In its fifth year running, YouTube Ad Blitz has already surpassed previous years with 133M views from fans worldwide, up 43 percent from last year (as of Sunday, 2/12)...and still counting! In fact, during game time roughly 6 percent of all U.S. YouTube traffic came from people watching Super Bowl commercials on Ad Blitz.

The days that saw the highest volume of views were Sunday, Monday and Tuesday, making up 82 percent of total views received over the week. And it wasn’t just fans in the states seeking out the commercials — nearly 18 percent of all views came from outside of the U.S. Other interesting stats include:
  • The most popular ads drove the majority of views - 65 percent of video views came from the top ten commercials.
  • Google searches related to [Super Bowl commercials] peaked on Monday, but continued through the rest of the week.
  • More than 32 percent 
of all mobile votes occurred on Tablet devices, our first year running Ad Blitz on a tablet-optimized channel.
Tune into the YouTube homepage today to check out the top five spots!

Mike Yapp, director, YouTube Creative Content, recently watched “The Jeremy Lin Show at MSG!

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Hot on the heels of the launch of four new action sports channels we’ve added more hard-hitting channels for all the YouTube sports fanatics out there. See the latest controversy in the world of soccer, watch insider interviews with basketball pros, or get smart with in-depth sports documentaries and analysis.
  • Bleacher Report: From Linsanity to Tebowing, Bleacher Report has your sports fix covered. Bleacher Report's channel showcases the fun and entertaining side of sports with their flagship daily show BR5, provides a full throttle fill of football with NFL Draft 365 and their college football recruiting show Full Ride. The documentary series Why We Watch uncovers the great stories that dot the sports landscape. With in-depth opinion and analysis, top athlete and celeb appearances and much more, Bleacher Report will get you a front row seat for the latest in sports.
  • KickTV: Kick is where soccer fanatics -- football for all you global diehards -- can get their regular dose of “the beautiful game”. Every day, Kick’s roster of international stars and pundits debate the hot-button topics on The Mixer. On The Whip, Kick’s experts highlight the good, the bad, and the ugly from around YouTube’s football world. History buffs can dip into the past to catch full matches on the Kick Classics channel, while aspiring stars can learn the game in the Academy channel. From London to Los Angeles, Buenos Aires to Barcelona, Kick will be covering the world’s most popular sport with unparalleled breadth and depth.
  • The NOC: Bringing you the world’s most famous sports stars like you’ve never seen them before, the NOC is a 24-hour channel devoted to athlete lifestyle and comedy. Original shows include Say What, a funny take on what athletes say in social media. The Ice Bucket offers an inside look at how athletes unwind off the field. And FaceOff features athletes competing against celebrities and YouTube stars. Stay tuned for new comedy sketches every month.



Just program these new channels into your homepage now to get some of the latest and greatest on sports!

Ty Barnes, strategic partner development manager, recently watched “Lin for the Win...Jeremy Lin hits game winner in Toronto!

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The Millrose Games is regarded as the most historic indoor track & field event in the world, and is now coming to YouTube for the first time.

This event serves as a homecoming for the country’s top men’s and women’s athletes aiming for Olympic Gold in London as they sprint to the finish line on the "world’s fastest indoor track." You can watch the Millrose Games livestream in HD on YouTube starting at 1pm PT Saturday, February, 11, 2012. The premiere showcase begins at 3:45pm PT and runs through the famed Wanamaker Mile around 7pm PT.



Highlights of the event include Olympic gold medalist LaShawn Merritt in pursuit of the first sub-minute 500m dash. Also, three of the women slated to run in the 400-meter dash have won Gold at the Olympic Games, so you can watch Sanya Richards-Ross, Natasha Hastings and Mary Wineberg go head to head.

Get your stopwatches ready as the 2012 Millrose Games are expecting to see top talent challenge long-standing records. You can get even more into track and field on YouTube Sports.

Julie Kikla, YouTube Sports, recently watched “Worlds fastest man meets his match.

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Super Bowl XLVI will be one of the biggest moments of the year for advertisers, commanding the attention of millions of Americans tuned in to watch the game. After the big plays on the field, you can join in on the action online with YouTube Ad Blitz — where you decide the best commercial of the game.

As the premier online gallery of Super Bowl commercials, YouTube Ad Blitz puts all the commercials in your hands, letting you view and vote on the top ads of the Super Bowl, whether you’re on a computer, mobile phone or tablet. This year, NBC Sports is the official partner for YouTube Ad Blitz, adding online promotion to its Super Bowl coverage.


Troy Ewanchyna, Vice President, Business Development & Digital Strategies, NBC Sports Group, noted, “YouTube’s Ad Blitz is the perfect platform for us to extend our online promotion for our coverage of Super Bowl XLVI. The post-game Ad Blitz and the next-day Google+ Hangout allow us to extend our coverage and continue to serve viewers even when the game has concluded.”

The Ad Blitz gallery will be hosted on NBCSports.com and the YouTube Ad Blitz Channel, where you can watch your favorite commercials after they’ve aired on NBC. Voting begins after the final whistle and will continue until Midnight ET on February 13. We’ll also host a Google+ Hangout after the game where you can chat face-to-face with an NBC celebrity. Stay tuned to our blog for details.

Let the ad game begin!

Suzie Reider, head of industry development, global video team, Google, recently watched “6 tips for an awesome football party - Super Bowl XLVI.”

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If you want to get even more excitement from the NFL Playoffs, check out YouTube's new Ad Blitz Pre-Game program, sharing news coverage, party tips and videos from YouTube partners and sponsor Dodge Durango. The Pre-Game program is the warm-up for our annual Super Bowl Ad Blitz advertising extravaganza, which kicks off February 5.


On Ad Blitz Pre-Game we’ve got fan-friendly recipes from food partners like FoodWishes and AverageBetty. You’ll also find football news, opinions and predictions from partners like ProFootBallWeekly, and JRSportBrief, as well as early predictions for the big game. To get started, check out this PB&J-flavored chicken wings recipe for a lip-smacking twist on a tailgating favorite:



If you’re looking for a place to call home over the NFL Playoffs, stop by Ad Blitz Pre-Game and enjoy the YouTube Channels getting you ready for kickoff!

Mark Day, program manager, recently watched "The Topic: NFL Playoff Predictions, Week Two."

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From trick shots and game clips to commentary and live events, sports has always been one of the most popular categories on YouTube. We want to bring you even more sports Channels to get into, so we’re kicking off a new lineup of action sports Channels that bring great original content to you:
  • Alli Sports: Whether you want tips from your favorite athlete on how to pull off their signature trick, a behind the curtain look into the lives of the biggest and fastest rising stars in the sports, or news and highlights from the industries most insightful analysts, The Alli Show, Step by Step, Inside AlliSports, AWSM on Alli and Frends Crew, are just a few of the shows on Alli Sports that will keep you up to speed on the latest and greatest moves and news in the industry.
  • Network A: Network A features some of the most amazing performances and personalities in the history of action sports. Want to see the best tricks and segments from some of the best athletes and filmmakers from around the world? You've come to the right place. In the coming weeks, new shows, new Channels, and an unprecedented level of access to action sports pros will be added. Stay tuned!
  • Red Bull: The Red Bull Channel is bringing 13 new original episodic series that will chronicle the competition and daily lives of the world’s best action sports athletes including urban mountain biker and YouTube celebrity, Danny MacAskill, skateboarding pro Ryan Sheckler, action sports phenom Travis Pastrana and big wave surfer Jamie O’Brien. You’ll also be able to find new episodes of other popular series starting with the first episode of Livin’ Louie Vito that explores the life of professional snowboarder Louie Vito.
  • RIDE: Brought to you by Tony Hawk, RIDE is a 24-hour Channel devoted to the skateboarding lifestyle that will feature Hawk, Skatepark of Tampa, Jamie Thomas and Lance Krall among others. On “Tony Hawk’s Dissent,” subscribers will have behind-the-scenes access as Tony hangs out with different celebrities. Viewers can also get into the game with shows like “Shredit Cards,” where skaters upload their own skate videos and earn shopping passes based on the degree of difficulty and “One in a Million,” where amateur skateboarders will compete to become sponsored.


Because it’s YouTube, you can program a lineup of your favorite action sports Channels — that way you won’t miss a trick, highlight or interview. Just subscribe to the Channels you like, and get the latest episodes delivered right to your YouTube homepage. Tell us what Channels you’ll be dropping into your YouTube guide in the comments below!

Tim Katz, Strategic Partner Development Manager, recently watched “Surfer Almost Swallowed by Whale.”

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The Australian Open Series is in full swing, and tennis fans around the world can catch loads of the action this year on YouTube. Tennis Australia is making the series more accessible than ever before by offering full-length match replays, as well as loads of training footage and player interviews.

This week we’ve got live streaming from the Australian Open Qualifying Tournament, and today you can also catch the live Australian Open draw featuring tennis legend John McEnroe.

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There will be a slew of of on-demand footage from the full Australian Open Series, including the Brisbane International , Sydney International, Hobart International and the Adelaide World Tennis Challenge. This will include match highlights, player press conferences, and perhaps — a few shirtless training sessions.

And if you are feeling nostalgic, you can recap all the Open action from the past decade through the Archive Playlist on the Australian Open YouTube channel.

Last year saw some fun moments like a dead spot in Hisense Arena and John McEnroe with his pants down, so stay tuned to see what this year will bring!

Richard North, YouTube Partner Manager, recently watched "Shaark!"

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Over the last 20 years, Professional Bull Riders have turned a classic sport into a global league with more than 100 million fans tuning in from around the world. Now you can follow PBR on their YouTube Channel, for livestreamed events as well as original programming, interviews, highlights and your videos.

You can catch livestreamed events on:
  • January 6 from Madison Square Garden in NYC
  • April 21 from Des Moines, Iowa
  • April 28 from Uncasville, Connecticut
  • May 5 from Billings, Montana
  • May 18 from Pueblo, Colorado
  • And more to come
To get you ready to ride, here’s a quick look at the 2011 season:



See you in 2012!

Frank Golding, Director of Pro Sports & Leagues, YouTube Sports, recently watched “2011 Built Ford Tough World Finals highlights.”

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Sports fanatics have taken to YouTube to voice their opinions as part of ESPN SportsNation Fanalyst campaign, where you have the chance to be on SportsNation every Friday. We have this week’s question and invite your feedback, as you could be selected as the Fanalyst of the Week online and on-air.

This week's playbook calls for your well-informed, 15-second analysis on if Tom Brady is a lock to win the NFL’s MVP award. That's right: we're two weeks into the 2011 NFL season and already the New England Patriots QB seems like everyone’s runaway favorite for the NFL’s top honor. Only the most original take on the Brady Bandwagon will win Fanalyst of the Week honors, so let’s see what you’ve got.



The Sports Nation Fanalyst Contest presented by Toyota (contest rules here) will continue throughout the year, so return every Monday to SportsNationESPN to get the weekly topic from hosts Michelle Beadle and Colin Cowherd, and grab your 15 Seconds of Fanalyst Fame!

Brendan McGovern, Interactive Producer, recently watched “Could Tony Romo Lead Dallas To The Superbowl?

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Since the postseason win and ensuing celebration of the World Champion San Francisco Giants last year, we’ve seen many more shades of orange and black around the YouTube office. We’ve even seen a growth of beards inspired by “certified ninjaBrian Wilson.

So when Showtime said they’d be airing the first episode of The Franchise for a limited time on YouTube, we wanted to share our excitement with you. Check it out:



There’s a lot to love about baseball—fans, highlights and rituals—and after a 56 year wait for a trophy, we’re still celebrating!

Elizabeth Ferdon, YouTube Content Partnerships, just watched “Willie Mays on AirForce One.”

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Last month we promised you access to the Copa America, and tonight it all kicks off.

Today, South America’s biggest international tournament, the Copa America, begins live on YouTube. Tonight’s opening game starts at 5:45pm PT / 9:45pm ART and pits Argentina against Bolivia. Here’s a full schedule of the first round of the tournament:


The Copa America will be broadcast in HD on YouTube in 50 countries at www.youtube.com/copaamerica. If you’re on the move, you can follow the matches on your mobile phone at m.youtube.com/copaamerica. Commentary of the matches will be broadcast in both English or Spanish depending on what country you’re tuning in from.

We hope you enjoy the beautiful game.

Ricardo Blanco, YouTube Latin America, recently watched “Copa America Live on YouTube.”

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The beautiful game, as played by some of the world's best players, is coming to YouTube this summer.

Streamed to more than 50 countries around the world, the 2011 Copa America - the South American national soccer tournament that comes around every 4 years - will be broadcast live from Argentina on YouTube, July 1 - 24. Arguably the most important global sporting event of the year, the 2011 Copa will feature the 10 South American national teams and two guest teams, Mexico and Costa Rica, battling for continental soccer supremacy.

On the Copa America channel at youtube.com/copaamerica, soccer fans will have access to all 26 matches including pool play, semi-finals, quarter-finals and the championship match, live streaming as they happen with exclusive-to-YouTube commentary, as well as a highlights from all the matches, goal compilations, full-game uploads and more.

Taking place across eight Argentine host cities, this year's tournament will prominently feature Brazil and Argentina, soccer-mad nations who have won seven of the 19 FIFA World Cups and are talent factories of the best players in the world. Uruguay, Paraguay and Mexico are also stalwarts of the international soccer landscape, with an enviable pool of young talents. The list of players expected to compete is an all-star roster representing household-name professional teams, including Diego Milito (Argentina, Inter Milan), Robinho (Brazil, AC Milan), Diego Forlan (Uruguay, Athletico Madrid), and dozens more world class footballers.

Not to mention the player Argentines call "la pulga" ("the flea') - Lionel Messi. Messi is the two-time FIFA Player of the Year who has a list of honors and trophies, including this year's UEFA Champions League title. He is still only 23 years old (!) and looking to add a Copa to his résumé.

The three week competition starts on July 1, with Messi and Argentina meeting Bolivia in La Plata. To whet your appetite for great soccer, starting today on www.youtube.com/copaamerica you can find video from past tournaments, including great goals from the 2007 edition.

Precise touch passing, perfectly-weighted crosses, ball-glued-to-the-foot dribbling, artistic creativity and flair, thumping mid-air collisions, astonishing displays of speed and skill, and likely some controversial moments: all facets of the planet's most popular sport will be on display on Copa America 2011 on YouTube: don't miss it!

Andrew Bangs, YouTube Sports, recently watched "El Clasico Animation Barcelona vs Real Madrid."

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We love sports here at YouTube and are always looking for ways to connect fans on our site more closely to the sports they love, working with our partners to create cool, engaging and video-driven experiences. We’re also big U.S. hoops fans, so we've teamed up with our neighbors across the SF Bay — the Golden State Warriors — to bring you a comprehensive inside look at the NBA Draft process.

Go to Warriors Draft Central on YouTube for exclusive interviews with top prospects, footage from workouts with Warriors coaches and behind-the-scenes video like this interview with Warriors guard Jeremy Lin:



Who do you think the Warriors should draft? What are their most pressing on-court needs? Let the Warriors know what you think, right on the channel through your YouTube, Facebook or Twitter accounts — and subscribe for more video up through the Draft.

Andrew Bangs, YouTube Sports, recently watched “Brandon Westgate Emerica Stay Gold B-Side.”

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Football fans will have the chance to get an up-close look at the new crop of NFL rookies this Saturday, April 30, live on YouTube. We’ll be hosting an exclusive live stream of the 2011 NFL Players Association Rookie Debut party, beginning at 10pm ET live from Cipriani Wall Street in New York City. The live stream will be on the NFL Players Association’s YouTube channel here: www.youtube.com/nflplayers

Former Pro Bowl running back/kick returner Brian Mitchell and three-time Super Bowl champion linebacker Willie McGinest will host the party, with appearances from dozens of football players from the past, present and future - including St. Louis Rams running back and Super Bowl champion Marshall Faulk.

Some of the expected attendees (and high draft picks) include: Blaine Gabbert, Patrick Peterson, and last year’s Heisman winner running back Mark Ingram of Alabama and linebacker Von Miller of Texas A&M.

Check out the live stream during the event for exclusive backstage access, interviews and performances - then return to the channel later for plenty of on-demand coverage of the event.

Enjoy the party!

Andrew Bangs, sports manager, recently watched “Epicly Later'd Dylan Rieder (PT 1 of 4)."

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One of the most beautiful things about sports on YouTube is that, on any given day, the best play wins. It can come from a professional athlete in a 35,000 seat arena, or from an inspirational 11-year old swimmer from Hendersonville, Tennessee.

Just in time for March Madness basketball in the US, we’re happy to tip-off the second version of the YouTube + SportsCenter Your Highlight program presented by AT&T – a chance to have your best play shown on air on SportsCenter:

  

Go to ESPN’s YouTube channel, check out the rules, and submit your great sports video before May 5, 2011. SportsCenter’s Emmy-winning producers will select the best videos, which will then be voted on by the YouTube community. The winner will be flown to ESPN headquarters in Bristol, Conn., for the taping of a special segment on SportsCenter.

Even if you’re not submitting a video, come back to the channel to see a gallery of the best submissions throughout the season. Good luck!

Andrew Bangs, Sports Manager, recently watched “The Sickest Pass In Basketball? Pat Da Roc Showing Off.